Must My Wannabe Influencer Pal Stop Exploiting People for Content?

One Side: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of a decade, she, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She creates vlogs about city life, a day in her life, and her styling career. Her content is good, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram later, and it pops up like a surprise: I might be no makeup on, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I spend assisting her make content.

I appreciate that Marielle has helped me with my design career, but I resist our friendship to become merely a tally of favours. I don’t feel she’s fake or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love being with her, but I also desire to enjoy it without being filmed, altered, or shared for an viewers. I am not a prop for her Instagram.

The Defence: Marielle

I hope my friend to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, sharing them with an audience that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to industry events was my method of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not blackmail, it's simply being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we make together can achieve: a foot in the door. I know not everyone enjoys being filmed, but often unplanned moments is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anybody to be my personal videographer, but companions help each other in small ways. I thought recording a short video here or there would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her self-conscious.

This is not about power, it’s about sharing my world while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn't imply all those around her is willing material. She must to honor Beth’s personal space.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it’s not for everybody. It’s nice she has helped her friend professionally, but she needs to hear what Beth wants.
Emma, 27

It sounds like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Foster some authentic memories, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Both seem unsure as to where the line is. The solution is not found in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their friendship?

Brenda Moore
Brenda Moore

A seasoned gaming analyst with over a decade of experience in casino strategy and slot machine mechanics.